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This web site peaceambassador.net states the following, "The Peace Ambassadors project has been a flagship project of the Centre for Peace Studies CPS." Our analyzers noticed that the webpage said " As such, it was first defined by the CPS." The Website also said " To promote the presence and the role of the individuals as positive actors of change in peace-building processes. Guidelines for the Designation of Ambassadors of Peace and Goodwill Peace Ambassadors Read More. Peace Ambassador of the year 2017. Centre for Peace Studies , Sri Lanka." The website's header had Peace Ambassadors in Media as the most important optimized keyword. It is followed by Peace Ambassadors in Social service, Peace Ambassadors, and peaceambassadors 2017 which isn't as highly ranked as Peace Ambassadors in Media. The next words peaceambassador.net used was cps peace ambassadors 2017. peace ambassadors 2017 was included but could not be seen by web crawlers.